LE COURT

Jan 26

Lifestyle brand, Le Court launched its first-ever product this week, a bucket bag that is currently available on lecourt.co.

Founders Farrukh Ershad and Benyamin Aziz built Le Court on the foundational belief that sport is art and the court is a canvas for creative expression — a space to create.

In advance of Le Court’s first drop, the brand launched a “Preseason” campaign, a reinterpretation of classic hoops imagery that inspired the first product design. It celebrates the deconstruction of the sport and the feeling of freedom that it gives us, from the thrill of a backboard-shattering dunk to the triumph of cutting the nets down after a championship.

Le Tote is 100% handmade and handwoven with authentic nylon basketball netting woven into a bright orange nylon frame with branding details including the arched wordmark on the upper half, and the ‘LC’ logo at the inner bottom.