WELCOME SAMIRA NASR: THE NEW FACE BEHIND HARPER’S BAZAAR
“At this particular moment in our nation’s history, I am honored to be at the helm of such an iconic brand.” says former Vanity Fair fashion director in a recent video of her new position.
Just one week ago, Hearst Magazine announced Samira Nasr as the new Editor-in-Chief for the U.S. edition of Harper’s Bazaar. She will be assuming the role on July 6 as the first woman of color to hold the top level position at the sesquicentennial publication. Nasr is currently the executive fashion director at Conde Nast’s Vanity Fair and had previously served five years as the fashion director at Elle.
In a message posted to the Harper’s Bazaar Instagram, the Montreal native expresses, “As the proud daughter of a Lebanese father and Trinidadian mother, my worldview is expansive and is anchored in the belief that representation matters,” she said. “My lens by nature is colorful and so it is important to me to begin a new chapter in Bazaar’s history by shining a light on all individuals who I believe are the inspiring voices of our time.”
With a new face leading one of the most historic and influential fashion magazines, Nasr succeeds Glenda Bailey who stepped down at the beginning of the year after nearly two decades. During her time, Bailey created a genteel and cheeky persona to the brand in contrast to its rivals and pushed the envelope with its photography at a time when magazines were facing major competition from the new influencer generation on Instagram.
With already having a powerful global presence, Harper’s Bazaar offers the perfect platform for Nasr to carry on and evolve the brand’s position as an inclusive and groundbreaking publication. Bazaar may not be the largest but it is highly respected for its years of work with visionary stylists, photographers, and designers.
Like she mentions, “Fashion and Bazaar are synonymous. It is a tremendous privilege to be entrusted with moving this legacy brand into a new era — one that is colorful, inclusive and celebrates the beauty of fashion on every platform — while carrying on the tradition of innovative art direction and great style that the Bazaar audience loves so much.”
As long-time readers of Harper’s Bazaar, we welcome Samira Nasr and look forward to watching this influential magazine only become more elevated by her presence and work.
WELCOME SAMIRA NASR:
THE NEW FACE BEHIND HARPER’S BAZAAR